Brief history of titan watches ltd. essay

Research Plan The research is based on a survey filled by various consumers and non consumers of fastrack watches in New Delhi, south. This is a Rs 5, crore market and has few organised and branded players.

Titan Watches

Approval was received for investment of share capital of 2 million U. The brand name is fundamentally expressive and cogent. Netherlands for establishing operations in India for carrying on single brand retail trade.

Titan Eyeplus, the third major line of consumer business from Titan Company Ltd, offers a variety of differentiated products to the end consumer consisting of frames, lenses, contact lenses and sunglasses. The plant was to produce 1. The new range is available at a price ranging from Rs to Rs It was proposed to introduce a host of new products based on new movements.

Furthermore, with a license for premium fashion watches of global brands, Titan Company repeated its pioneering act and brought International brands into the Indian market along with its own Swiss made watch Xylys.

It can easily be applied across all product categories and geographies. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment.

Titan Company

The collection comprises around 40 designs and is targeted at women in the age group of 25 to Small and delicate in size the watches bracelets in 15 varieties of gold and steel and is priced at Rs onwards. Titan can extend into new markets like wallets, handbags, clothes etc. Additional 1,31, debentures were allotted to retain over-subscription.

The brand has carved a niche for itself within categories such as watches and eyewear amongst the youth in the country. Netherlands for establishing operations in India for carrying on single brand retail trade. Industrial area at Hosur.

Titan Industries is also the largest jewellery retailer in India with over Tanishq boutiques and Zoya stores, over 31 Gold Plus stores. People used Titan watches over time and they seem quite satisfied and happy with their experience, which explains the repeat purchases.(TIL), a leading manufacturer and marketer of watches, jewelry, eye wear, and other lifestyle products, appointed Aamir Khan (Aamir) as the brand ambassador for its Titan range of watches.

Presenting Titan quartz watches that sported an international look, Titan Industries transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices, Titan Industries reached out to the youth segment with Fastrack, its third brand, trendy and chic.

- Titan Industries has announced a new range of Fastrack watches for young women in the city - Titan Industries Ltd. has launched three new collections of its popular Dash brand of watches for kids -- Popeye, Digital and Lumibrite.

Introducing Titan quartz watches which donned an international appearance, Titan Industries completely transformed the Indian watch industry.

Titan, Fastrack Watches Essay

After the launch of “Sonata”, a value-for-money brand which offered functionally styled watches at reasonable prices, Titan Industries aimed to reach the youth of the nation with its third trendy and chic. Titan is the runaway market leader, with domestic sales of 6 million watches a year.

There are million watch-owning Indians; between them they own about million watches. Urban India accounts for million of these watches and 90. - The name of the Company was changed with effect from 21st Sept. from Titan Watches, Ltd. to Titan Industries Ltd., in view of the fact that the Company's products consisted of not only watches but also jewellery.

Brand Audit Titan Watches Essay Sample

- The Company introduced `Tanishq' range of watches made of 18 carat gold and studded with precious stones.

Brief history of titan watches ltd. essay
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